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Shoprite Holdings, Limited
Shoprite Checkers
 
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Shoprite Checkers

 

The Shoprite Group of Companies, Africa's largest food retailer, operates 780 corporate outlets in 17 countries across Africa, the Indian Ocean Islands and southern Asia.  The Company's headquarters are situated in the Western Cape province of South Africa. Shoprite Holdings Ltd is a public company listed on the JSE Securities Exchange, with secondary listings on both the Namibian and Zambian Stock Exchanges.

After being managed and marketed under the Shoprite umbrella for 10 years, the Checkers brand was separated from Shoprite in 2001 as part of ongoing strategic planning to improve the company as well as the offer to consumers. Acquired in 1991, Checkers is the major brand after Shoprite. It operates stores throughout South Africa and in some neighboring countries.

The Checkers brand has recently been repositioned to cater for customers in the upper-income groups and targets living standards measurement 7 to 10. It focuses more strongly on fresh produce and offers a wider range of choice food items to a more affluent clientele. Today this chain of supermarkets provides a product range suitable for the discerning shopper in a world-class retail environment.


 
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